Hyundai Mobis invests in startup Zendar to accelerate Level 4 autonomous driving, Auto News, ET Auto

Hyundai Mobis concept vehicle paired with Level 4 autonomous driving technology

New Delhi:

Global automotive supplier Hyundai Mobis has announced a strategic investment in Zendar, a Silicon Vally-based start-up in the field of high-resolution radar, called “imaging radar”, according to the company’s statement.

The investments plan to apply Hyundai Mobis’ skills in hardware design and software development embedded in Zendar’s fusion radar technology, having differentiated technology skills in imaging radars based on its own fusion radar, he added.

“In addition to developing our own technologies, we will collaborate with global companies that have various original technologies, further strengthening our status as the leader of the mobility platform combining software and hardware,” said Young-bin Kim, vice president and Head of Planning Division, Hyundai Mobis.

According to the press release, the Imaging Radar is considered a next-generation differentiated radar that obtains data from radars located at the front, rear and corners of a vehicle and is therefore transformed into signals built into the Electronic Control Unit (ECU) to create high resolution images.

    Hyundai Mobis has self-driving sensor technologies, such as cameras, radars and lidars.
Hyundai Mobis has self-driving sensor technologies, such as cameras, radars and lidars.

Sunil Thomas, Commercial Director of Zendar, said, “Upgrading automotive radar systems with the conventional approach of adding more and more antenna channels is not very practical. This new investment from Hyundai Mobis reinforces our belief that Zendar’s distributed openness approach is the future of automotive. radar, delivering significantly better performance than conventional radar systems at no additional hardware cost.”

Unlike conventional radar, imaging radar uses data generated by multiple radar sensors, which can significantly increase recognition accuracy. The technology is expected to support the spread of autonomous driving based on radar sensors with reasonable prices and high performance comparable to lidar sensors, the statement added.

In addition, Hyundai Mobis already has self-driving sensor technologies, such as cameras, radars and lidars, and is also working with Velodyne and Motional (a joint venture with Aptiv) to improve related technologies, the company said.

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SEDAR (Spectrum Enhanced Detection And Ranging) also received significant recognition when it was named a CES 2022 Innovation Award Honoree, in the Vehicle Intelligence category, TriEye said in a statement.

The funding will be used to fuel the company’s expansion to meet strong global demand and provide large customer deployments of its vertically integrated connected vehicle platform, according to the company’s statement.

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