Mediabrands Launches Automation Transformation; With the development and retention of talent at the base

Mediabrands has launched what it calls the media industry’s first major automated systems transformation in more than two decades.

Using robotic technology, Transformation fully automates repetitive manual tasks in Initiative and UM, providing an enhanced career path for talent and a stronger value proposition for customers.

The groundbreaking transformation marks complete automation of all systems and processes, firmly cementing Mediabrands in a single space ahead of its competitors and supported by a bespoke Center of Excellence allowing agencies to leverage capacity. To bring the 20-month project to life, Mediabrands partnered with global software company UI Path and information and technology services company Cognizant.

Key business tasks have been automated to make processes more transparent, accurate and timely, enabling teams to add value with their strategic input and creativity and deliver a stronger value proposition to customers.

Mediabrands CEO Mark Coad (main photo) said the results of the transformation position Mediabrands as a true innovation leader, having now advanced or improved many of the investment and partnership practices that have been implemented over the past twenty years.

He said: “The uncomfortable truth is that the media industry hasn’t changed the way it operates in over two decades. Our transformation offloads our people from the time-consuming and tedious tasks of day-to-day operations and frees them to do smart, creative work that drives growth. »

“For those of us who have been in the media hot seat for a long time, we know that it is quite difficult to start in media agencies. By investing heavily in finding ways to remove some of the less glamorous and menial tasks from daily workloads, we give our people time to focus on learning and developing in areas that drive growth. of the company. Yes, of course it benefits our business, but more importantly it provides opportunities for our employees to enhance their career paths and build their self-esteem,” Coad explained.

“Staff turnover remains a major issue across the industry and the future will be won by the group that can deliver real career value and better career paths.”

Coad concluded, “If you work for a media agency still riddled with repetitive menial tasks like uploads, monitoring TV campaigns and analyzing posts etc., then you are putting your career development on hold and not don’t use the brilliant mind that you were. recruited for. Our Young Guns now have confirmation that Mediabrands offers an excellent career path.

Led by Mediabrands project manager Geoff Clarke (pictured above) who said the transformation was a true collaboration between Mediabrands and its technology automation and software development partners, and he was delighted to see the results nearly two years of development finally coming to fruition quickly producing clear benefits for staff and customers.

Clarke said: “There is no doubt that the complexity of our industry continues to increase, so as an industry leader we have proactively changed what we do, to improve what we produce. It meant implementing a significant transformation to prepare our people for a new era in media.

“Robotic technology saves our team time to produce higher quality work, which has a direct ripple effect in increasing the value of individual intellectual property, the diversity of craft skills in each company and creates the opportunity to move customer relationships from a largely commodity-based agreement to a true business partnership,” he said.

Recent data mined in several of Mediabrands automated solutions (BOTs) since their launch has saved more than 3,300 hours by automating nearly 13,000 tasks that were previously performed manually. The program is on track to deliver more than 25,000 hours saved over the next 12 months.

Clarke continued, “By modernizing and automating the way our media buying services are managed and registered, we are providing more efficient and faster services to our customers. Our series of BOTS is the only end-to-end solution that works on the buy/book/pay aspect of media agencies – and is the only one in the industry. This makes a major statement in the market.

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